World
Tourism
An industry that doesn't sell beds, transfers or excursions. It sells memories, pauses, conversations, territories and the possibility of returning ever so slightly changed.
What matters to me?
Tourism is an entrepreneurial industry — of regions, of women, of remote places. An industry that generates 11 out of every 100 jobs in the world.
And on top of that, it is twice as large as the entire oil and gas industry. And 30 times larger than the wine industry.
It is the industry I chose to generate positive impact, and I fight for it to be increasingly regenerative and increasingly technological. It is my professional home.